I have no doubt that BlogRush is a great service which, I'm not afraid to say, is going to succeed in a big way.
Having said that, those who use BlogRush will not necessarily gain much benefits form the program because of their poor understanding of the BlogRush system.
Let me break down what BlogRush does and how to get the maximum value from it.
BlogRush is a a part of a traffic generation strategy but, in order for this tool to work properly, you have to catch the attention of your potential visitors first.
How do I do that?
Briefly, your only secret weapon is the headlines of your posts. Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.
The primary thing you need to do is write COMPELLING 7 WORD HEADLINES (or approximately no more than 40 characters including spaces). This guarantee’s your whole headline will be syndicated in BlogRush’s widget without getting cutoff.
I've seen already several mistakes:
1. Writing long headlines which get cutoff before the topic of the post can be understood.
2. Crafting headlines that doesn't make sense without reading the whole post.
3. Not taking time to write interesting headlines that people care about.
Some advices
My advice that could turn your headline into a "I'VE GOT TO READ THAT" BlogRush headline is to follow this steps:
1. Keep it simple. Don't use "slash" or any word variations of the same thing like "expert/authority" that can get your readers confused and it also takes valuable space that you can use to better describe your post.
2. Write things that sound juicy and entertaining. People are clicking on the BlogRush links because they are goofing off and want to be distracted. So, you can play with that and try to write entertaining headlines.
3. Write all your headlines according to the readers self interest. Let them know that they are REALLY learning something reading your post.
4. Don't lie in your post headline. People will hit the back button of their browser faster than you expect if your post doesn't deliver the promised information, but they will be FAR LESS LIKELY to click on another future headline of yours.
Some other pieces of advice:
* Don’t make your blog’s advertising look like The Strip on Vegas. It pisses people off and keeps them from liking you as they feel you are putting your revenue ahead of your usefulness.
** Don’t offer paid blog reviews. Seriously I can’t understand why people do this. It makes you look like a prostituting beggar who is unable to monetize with something legitimate.
*** Don’t put the Blog Rush widget above your own site’s navigation. If you can’t understand why, you’re beyond my help.
I hope you found this helpful.
If you enjoyed this post, make sure you subscribe to my RSS feed!
luni, 17 septembrie 2007
Abonați-vă la:
Postare comentarii (Atom)
Un comentariu:
Just a question. On another post you wrote about a problem you were having gettting Blogrush to find the code entered into a widget. I am having the exact same problem. Can you tell me what it was that wasn't working for you?
http://ephesians2eight.com
Trimiteți un comentariu